A quarterly drinks-focused newsletter – initially focusing on hot beverages, but broadening it's coverage to include wine & spirits as part of the wider group content plan to increase coverage in this area.
Initial hot beverage-focused content to include:
- Trend watch
- Product round-up
- Supplier news headlines (press releases)
- Equipment and gadgets
- Specialty coffees and recipes
- Service Tips
- Tasting Notes
- Masterclass (may be video how-to)
- Troubleshooting
- Ask the Prof (agony uncle/aunt style column)
Frequency: Quarterly |